John Lewis & Partners Whale Cushion

For cuddling and relaxing, our John Lewis & Partners cushion is made from soft cotton into a cute whale. The Better Cotton Initiative (BCI) is a not-for-profit organisation who exists to ‘make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector's future.BCI works with partners around the world such as WWF, Solidaridad and Cotton Connect to train farmers to produce cotton more sustainably. By buying cotton products from John Lewis, you're supporting the training of these farmers to use water efficiently, care for the health of the soil and natural habitats, reduce the use of the most harmful chemicals and apply principles of fair and decent work.